We’ve all heard about designers who are raking in $2000+ in revenue monthly on online fashion marketplaces, but how exactly are they doing it? We’ve put together a list of 5 to-dos, to ensure that you are selling your beautiful pieces off the racks on womarketplace.com…or any other marketplace for that matter.
Brand Your Company Well
Branding is everything when it comes to e-commerce. Have a simple, professional and relevant company logo. Neatly and securely package your items when shipping out to the customer. Adding hangtags and product labels to your items is a great way to add professionalism and distinction to your product packaging. Add a unique identifier to your product: maybe it’s a specific way your bag handles are made or a specialty zipper. If your unique product identifier is good enough, you won’t have to worry about watermarking all of your pictures to prevent imitation.
Sell Quality Products
The quality of your products is a direct reflection of your company. When customers place an order on womarketplace.com, they trust that their items will arrive in excellent condition. Put quality control measures in place to ensure that each item is consistently of a superior quality. Make sure that every seam, string or crease on your product(s) is perfectly LAID! You want customers to associate your items with greatness. Besides, the better the quality of your products, the higher you can price your items–which means more profit for you.
Use High Quality Pictures
A picture says a thousand words. On womarketplace.com, you only get a few seconds to say what you need to the customer. Your product picture could be the reason that a customer buys or passes on your items. Invest in good quality photography! Photography captures the true essence and beauty of your product: take into consideration angles, lighting, placement and aesthetic. Do not distract the customer from your product with unnecessary props and watermarks!!! Your customers will not get to see your items before they purchase; show them all that they need to instantly add your product to their cart. Rest assured, the quality of your product images will translate into the quality of your products, which will directly affect your marketplace sales.
Market Your Store
At womarketplace.com, we try our best to shed light on all of the amazing products offered by our talented designers and artisans. However, you still need to take your company’s marketing into your own hands. Utilize social media platforms like Facebook and Instagram, along with press releases and word of mouth, to let people know about your brand and where they can find your products! Be sure to link your WO Marketplace store page to all online engagement platforms, stationery and press kits to increase traffic to your store. The more you promote your WO Marketplace store, the more traffic you will receive….and the more traffic you get…the more sales you will make! You cannot complain about minimal sales on WO Marketplace, when you haven’t put any effort into promoting your store.
Provide Excellent Customer Service
Often, customers don’t just buy into the product; they also buy into the company. Treat your customers like family and they will become returning customers. Be professional, courteous and concise. Respond to customer inquiries quickly and professionally on all platforms that allow your customers to engage with you. Uphold yourself, and your brand, to the highest levels of integrity. Ship customer orders quickly, resolve all disputes fairly, and never forget to thank the customer and assure them that they are valued. Adding a small “thank you” note to every order is a great way to make your customers feel appreciated.
Incorporate all of these 5 tips into your womarketplace.com operating and selling strategy, and you will be sure to bring in big bucks consistently.