After living in the U.S. for over 20 years, Whitney Osei-Akintaju decided to move back to Ghana in 2015, at the age of 24. Her move was not only sparked by a deep pride and love for her Ghanaian heritage, but also by her curiosity for its products and economy. While many saw Africa as a continent full of war and poverty, she saw an untapped market for manufacturing and global e-commerce.

picture of Whitney Osei-Akintaju, Founder of Ethnic District
Whitney Osei-Akintaju

After that experience, Osei-Akintaju returned to the U.S. with a mission to impact by creating an online marketplace that allowed African entrepreneurs to break into the growing $32 billion ethnic retail market. With $80, an iPhone and her experience in web development and user experience, Whitney launched Ethnic District in 2018.

By removing the challenges that smaller African brands face like payment processing, international distribution, logistics and marketing, Ethnic District allows African based, African owned or African inspired brands to connect directly with their customers worldwide. ED sellers receive access to a comprehensive dashboard that includes real-time analytics to help them identify the products that are working (or not working) for their business–allowing them to impact locally but scale globally.

We welcome you to browse through our African fashion, art, home décor, beauty and grocery items. We hope by doing so, you are able to experience different African cultures and uncover the national treasures that make them unique.

Most importantly, we thank you for your support of Ethnic District. When you shop with us, you support our mission to make it easy and affordable for everyone to access authentic African goods anywhere. There is an abundance of great ideas and products emerging from Africa; Ethnic District is our way of supporting that innovation and creating opportunities for its entrepreneurs to thrive.