As a first-generation, Ghanaian-American immigrant, my Akan roots have always shaped my life experiences. When my husband and I had our daughter Cassidy in 2017, it became even more important for us to be able to share our Ghanaian and Nigerian cultures with her. After struggling to find authentic African products to share with her, I launched Ethnic District in 2018 to help Africans in the diaspora reconnect with their roots through authentic, everyday African beauty, food and cultural items.
I started small with just $80 and 10 products, working out of our 1 bedroom apartment—and now we’ve shipped out over 6000 products to customers all over the U.S. and have partnerships with over 80 African brands worldwide.
With Ethnic District, I hope to change how African products are created, perceived and received (literally) in the U.S. while empowering the continent’s best makers to grow and scale internationally.
Supporting SMEs In Africa
From small village co-ops to award-winning companies, we work with brands in Africa to provide awareness, positioning and the distribution needed to grow and scale in the U.S. market.
10% of every order goes towards the Ada Digital Project which provides training to makers in Ada, Ghana on marketing, branding and product development so that they can create products that meet U.S. FDA requirements.