After living in the U.S. for over 20 years, Whitney Osei-Akintaju decided to move back to Ghana at the age of 24. Her move was not only sparked by a deep pride and love for her Ghanaian heritage, but also by her curiosity for its products and economy. While many saw Africa as a continent full of war and poverty, she saw an untapped market for manufacturing and global e-commerce.

After that experience, Osei-Akintaju returned to the U.S. with a mission to impact by creating an online destination that allowed African entrepreneurs to break into the growing $32 billion ethnic retail market. With $80, an iPhone and her experience in web development and user experience, Whitney launched Ethnic District in 2018.

By removing one of the biggest challenge that smaller African brands face,  international distribution, Ethnic District allows African based, African owned or African inspired brands to reach consumers worldwide. We want to make it easy for everyone to access their favorite African products wherever they are.

We welcome you to browse through our African fashion, art, home décor, beauty and specialty grocery items from African brands worldwide. We hope by doing so, you are able to experience different African cultures and uncover the national treasures that make them unique.