Discover and shop the best Afro-centric brands in beauty, home goods & specialty food.

We support and work directly with your favorite ethnic brands worldwide to bring you amazing products for your home that are high quality, innovative and affordable.

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POPULAR CATEGORIES

Skincare
Skincare
Haircare
Haircare
Home Decor
Home Decor
Gift Items
Gift Items
Kente Cloth
Kente Cloth
Scarves & Socks
Scarves & Socks
Makeup & Cosmetics
Makeup & Cosmetics
Clearance Accessories
Clearance Accessories

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NEW ARRIVALS

-16%
Maracuja Passion fruit oil
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Essential Oils and Perfumes

Maracuja Passion Fruit Oil

$24.99 $20.99
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-13%
Organic Pure Baobab Oil
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Essential Oils and Perfumes

Organic Pure Baobab Oil

$39.99 $34.99
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Dudu-Osum Herbal Therapy Oil & Moisturizer is a 100% natural treatment for hair, skin and scalp. It can be used as a massage and body oil, cuticle oil, rejuvenating bath oil, and even as a hot oil treatment for dry damaged hair.
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Haircare

Dudu Osum Herbal Therapy Oil & Moisturizer

$9.48
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Dudu Osum Natural Moist Conditioner
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Haircare

Dudu Osum Natural Moist Conditioner

$9.48
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Dudu Osum Herbal Conditioner
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Haircare

Dudu Osum NaturalHerbal Shampoo

$9.48
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-6%
Nubian Heritage Lavendar And Wildflowers Body Wash
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Skincare

Nubian Heritage Lavender and Wildflowers Body Wash

$15.99 $14.99
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-15%
Nubian Heritage Patchouli and Burti Bath Bombs
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Skincare

Nubian Heritage Patchouli & Burti Bath Bombs

$19.99 $16.99
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-17%
Zion Health Acne TerminatorZion Health Acne Terminator Ingredient
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Ointments & Antiseptics

Zion Health Acne Terminator SPC

$47.99 $39.99
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-14%
Evita Joseph Lip Gloss League CollectionEvita Joseph Lip Gloss Leage Collecion Swatches
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Lips

Evita Joseph Lip Gloss League Collection

$34.99 $29.99
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-44%
Evita Joseph Lip Gloss League Utility
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Lips

Evita Joseph Lip Gloss League Utility

$15.99 $8.99
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-44%
Evita Joseph Lip Gloss League WingerEvita Joseph Lip Gloss Leage Collecion Swatches
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Lips

Evita Joseph Lip Gloss League Winger

$15.99 $8.99
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-44%
Evita Joseph Lip Gloss League Kick Off
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Lips

Evita Joseph Lip Gloss League Kick Off

$15.99 $8.99
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-44%
Evita Joseph Lip Gloss League Striker
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Lips

Evita Joseph Lip Gloss League Striker

$15.99 $8.99
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-44%
Evita Joseph Lip Gloss League Pitch
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Lips

Evita Joseph Lip Gloss League Pitch

$15.99 $8.99
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-44%
Evita Joseph HD Expert Brow Liner Perfect ChocolateEvita Joseph HD Expert Brow Liner Perfect Chocolate Swatched
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Eyes

Evita Joseph HD Expert Brow Liner Perfect Chocolate

$15.99 $8.99
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-44%
Evita Joseph HD Expert Brow Liner Midnight DropEvita Joseph HD Expert Brow Liner Midnight Drop Swatch
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Eyes

Evita Joseph HD Expert Brow Liner Midnight Drop

$15.99 $8.99
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-44%
Evita Joseph HD Expert Brow Liner Rich ExpressoEvita Joseph HD Expert Brow Liner Rich Expresso Swatch
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Eyes

Evita Joseph HD Expert Brow Liner Rich Expresso

$15.99 $8.99
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-44%
Evita Joseph HD Expert Brow Liner Chestnut BrownEvita Joseph HD Expert Brow Liner Rich Expresso
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Eyes

Evita Joseph HD Expert Brow Liner Chestnut Brown

$15.99 $8.99
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-44%
Black Radiance Pressed Powder Rich MahoganyBlack Radiance Pressed Powder Rich Mahogany
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Face

Black Radiance Pressed Powder Rich Mahogany

$15.99 $8.99
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-44%
Black Radiance Perfect Tone Matte Lip Cream Melanin BabeBlack Radiance Perfect Tone Matte Lip Cream Melanin Babe
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Lips

Black Radiance PERFECT TONE MATTE LIP CREAM Melanin Babe

$15.99 $8.99
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-44%
Nabi Get Gorgeous Baked Bronzer CNabi Get Gorgeous Baked Bronzer C
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Face

Nabi Cosmetics Get Gorgeous Baked Bronzer C

$15.99 $8.99
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-44%
Nabi Baked Get Gorgeous Baked Bronzer BNabi Baked Get Gorgeous Baked Bronzer B
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Face

Nabi Cosmetics Get Gorgeous Baked Bronzer B

$15.99 $8.99
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-44%
Nabi Get Gorgeous Baked Bronzer ENabi Get Gorgeous Baked Bronzer E
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Face

Nabi Cosmetics Get Gorgeous Baked Bronzer E

$15.99 $8.99
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-44%
Nabi Plumping Lip Gloss - Red Red
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Lips

Nabi Cosmetics Plumping Lip Gloss Red Red

$15.99 $8.99
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Holiday Best Sellers

-33%
BEST SELLER
goldentree kingsbite milk chocolate bar
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Sweet Treats

Kingsbite Milk Chocolate Bar – 50g

$11.99 – $36.99
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-14%
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Skincare

Nokware Skin Heroes Set – Acne Prone, Uneven Toned

$28.99 $24.99
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-14%
Evita Joseph Lip Gloss League CollectionEvita Joseph Lip Gloss Leage Collecion Swatches
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Lips

Evita Joseph Lip Gloss League Collection

$34.99 $29.99
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raw shea butter bath setraw shea butter bath set
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Skincare

Nubian Heritage Raw Shea Butter Bath Set

$49.99
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-38%
Kubolor Kente socks
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Scarves & Socks

Afrisocks Kubolor Kente Socks

$15.99 $9.99
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-50%
mandala ankara pillow cover
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Home Decor

Mandala Ankara Pillow Cover

$29.99 $15.00
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-10%
how a'pout now lip butters 4 packhow a'pout now lip butters 4 pack
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Lips

how a’pout now™ Lip Butter Set

$20.00 $18.00
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-23%
madina facial skincare setMadina Bamboo Charcoal face wash
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Skincare

Madina Rejuvenating Facial Set

$29.99 $22.99
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-13%
ukhisimuii nobunto candle set
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Home Decor

Ukhisimuii Nobunto Candle Set

$15.99 $13.99
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-25%
BEST SELLER
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Sweet Treats

GoldenTree Pebbles Chocolate Candy

$20.00 $14.99
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-19%
handmade wamala raffia baskets
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Home Decor

Handmade Wamala Raffia Basket Set

$149.99 $120.99
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-14%
Santa Suit Black Baby DollGirl Santa Suit Black Baby Doll
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Gift Items

Santa Suit Black Baby Doll

$34.99 $29.99
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-11%
gabi shawlethiopian cotton gabi shawl lemon
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Scarves & Shawls

Authentic Ethiopian Cotton Gabi Shawl

$79.90 – $79.99
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-20%
Ade Ankara Hair Bonnet
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Hair Accessories

Ade Ankara Hair Bonnet

$25.00 $19.99
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royal 3 piece waist beadsroyal 3 piece waist beads
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Body Jewelry

Royal 3 Piece Waist Beads

$29.99
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-12%
Samaki African Tribal Candle
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Home Decor

Samaki Nobunto Taper Candle Set

$16.99 $14.99
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You’re busy. We understand.
Let us handle groceries.

NEW IN Specialty foodSHOP

-12%
JusTea Chamomile Cleanse Loose Leaf TeaJusTea Chamomile Cleanse Loose Leaf Tea
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Beverages

JusTea Chamomile Cleanse Loose Leaf Tea

$16.99 $14.99
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-12%
JusTea Mt. Kenya Black Ice Loose Leaf TeaJusTea Mt. Kenya Black Ice Loose Leaf Tea
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Beverages

JusTea Mt. Kenya Black Ice Loose Leaf Tea

$16.99 $14.99
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-12%
JusTea Kenyan Earl Grey Loose Leaf TeaJusTea Kenyan Earl Grey Loose Leaf Tea
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Beverages

JusTea Kenyan Earl Grey Loose Leaf Tea

$16.99 $14.99
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-12%
JusTea Purple Rain Loose Leaf Tea
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Beverages

JusTea Purple Rain Loose Leaf Tea

$16.99 $14.99
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-25%
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Chips, Snacks and Cookies

African Cocktail Peanuts

$7.99 $5.99
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-22%
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Spices & Condiments

Maggi Liquid Seasoning

$8.99 $6.99
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-15%
Best Seller
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Beverages

Nkulenu’s Palm Wine

$20.00 $16.99
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-0%
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Golden Penny Semovita
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Out of stock

Breakfast & Cereal

Golden Penny Semovita

$8.99 – $11.99
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-14%
Jacob's Cream Crackers Tin
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Chips, Snacks and Cookies

Jacob’s Cream Crackers Tin

$28.99 $24.99
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cerelac honey and wheat
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Breakfast & Cereal

Cerelac Honey And Wheat With Milk

$10.99
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-29%
New
May's Delicious Shitto
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Spices & Condiments

May’s Delicious Shitto (Shito)

$9.99 – $13.99
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-37%
Best Seller
orijin bitters
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Beverages

Orijin Bitters Exclusive Blend

$18.99 – $39.99
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